Debbie Goldfarb
The Power of Being Coachable (and how to improve on it)
“If at first you don’t succeed… try doing what your coach told you to do the first time.” My dad was a stubborn man. One time, my mom was...
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Debbie Goldfarb
- Aug 29, 2021
- 5 min
California Dreaming: A marketer’s guide to succeed in the Golden State
“You can check out anytime you like but you can never leave.” — Hotel California, Eagles When I was 15, I was obsessed with the idea of...
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Debbie Goldfarb
- Aug 9, 2021
- 4 min
Crowdfunding: How to win the game
“All I need right now is a hug… and five hundred thousand dollars in cash.” I was an entrepreneurial child. I sold candies in grade...
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Debbie Goldfarb
- Jul 15, 2021
- 3 min
Tokyo 2020 Olympics from a Marketer’s perspective: Boon or Boondoggle
“Let me win. But if I cannot win, let me be brave in the attempt.” — Special Olympics athlete oath The 1984 Los Angeles Olympics was a...
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Debbie Goldfarb
- Jul 5, 2021
- 3 min
Harley Davidson’s Strategy in the New Normal and What We Can Take Away From it
“I can’t hear you over the rumble of my freedom.” — Harley Davidson of Atlanta I’m a boomer… and I’ve always loved Harley Davidson —...
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Debbie Goldfarb
- Jun 5, 2021
- 3 min
The one thing I learned from Comic Books that makes good business sense
“With great power comes great responsibility.” — Spiderman I love comic books! I have loved comic books way before Disney bought Marvel...
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Debbie Goldfarb
- May 22, 2021
- 4 min
What the heck is wig? Popular slang words and why they matter to marketers.
“If you talk to a man in a language he understands, that goes to his head. If you talk to a man in his own language, that goes to his...
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Debbie Goldfarb
- May 7, 2021
- 3 min
Things I Learned from my Mom about Business
"Sometimes I open my mouth and my mother comes out." It has been close to a year since my mom passed away. She died from COVID in a...
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Debbie Goldfarb
- Apr 13, 2021
- 4 min
What the Milkman Can Teach us about Customer Experience
“Funny how the new things are the old things.” — Rudyard Kipling I have so many fond memories growing up growing up in the St. Louis...
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Debbie Goldfarb
- Mar 26, 2021
- 3 min
The Minority Report — Why We Should Support Asian-owned Business in the U.S.
“I get the worst compliments all the time. ‘Oh! You’re Asian? I love orange chicken.” — Jokoy Only three years ago, when the movie Crazy...
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Debbie Goldfarb
- Mar 13, 2021
- 4 min
March Madness and What it Can Teach us About Business
“As you know, madness is like gravity. All it takes is a little push.” — Joker The month of March brings a curious ailment across the...
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Debbie Goldfarb
- Mar 3, 2021
- 4 min
How to pivot your business to success in 2021
“Change is not a four-letter word… but often your reaction to it is!” Last Saturday night — I was surfing the channels looking for late...
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Debbie Goldfarb
- Feb 10, 2021
- 2 min
Valentine’s version 2021-how consumption will change in the time of COVID
“Cupid rhymes with stupid!” I must admit that I am a sucker for everything romantic… in the movies, that is. I’ve watched Pretty Woman...
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Debbie Goldfarb
- Feb 3, 2021
- 4 min
Super Bowl Marketing for your small business
“Are you ready for some football?” This time on Sunday, my favorite “F” word — will be football. The big game will be underway and played...
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Debbie Goldfarb
- Jan 18, 2021
- 4 min
Market segmentation: Generations at a glance
“It’s weird being the same age as old people.” I was catching up with a longtime friend on Zoom recently and he said to me… “I’m 40 but I...
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Debbie Goldfarb
- Dec 31, 2020
- 3 min
Believe it or not! Bizarre facts that everyone should know about
“Facts sometimes have a strange and bizarre power that makes their inherent truth seem unbelievable.” — Werner Herzog I am an avid...
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Debbie Goldfarb
- Dec 23, 2020
- 2 min
My grown-up Christmas list for 2020
ear Santa, I’ve been good all year. Most of the time. Once in a while. Never mind, I’ll buy my own stuff.” I know I’m past the age of...
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Debbie Goldfarb
- Dec 14, 2020
- 3 min
What not to do in branding
“Branding is so much more than what people see. It’s about how you make them feel.” — Kimberly Haydn Did you know that there are 30.2M...
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Debbie Goldfarb
- Nov 28, 2020
- 3 min
An introvert’s guide to be successful in business
“Turns out my normal life is called “quarantine”. The only difference is I’m out of toilet paper now.” I don't know about you, but every...
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Debbie Goldfarb
- Nov 21, 2020
- 2 min
Reinventing Thanksgiving: celebrate tradition with a twist
“Gratitude helps us to see what’s there, instead of what isn’t.” There’s always something to be thankful for. Despite the COVID-19 rates...
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