Business Is Boxing, Baby. Just Ask Jake Paul.
- Debbie Goldfarb
- Jul 9, 2025
- 3 min read
Okay, full disclosure: I’m not a boxing fan. I don’t own gloves, I’ve never yelled “Hit him!” at a screen, and the closest I’ve come to a ring is the one I got from ETSY!
But after… “You Tuber” Jake Paul turned boxer beat Julio Cesar Chavez Jr. via unanimous decision-- he caught my attention.
Because, whether you love him, hate him, or still can’t tell if he’s trolling us all, Jake knows how to play the game. And not just in the ring. The man is building an empire, one controversial bout and viral clip at a time. Jake Paul knows the game. And the game? It’s not just boxing. It’s business.
Welcome to the era where business is a contact sport. You want to win? Best be ready to go the distance.
Round 1--Content Is Your Jab: Every fight starts with a jab. It’s quick, it’s sharp, it sets the tone.
In business, content may be your jab—but so are every first impression, handshake, headline, and homepage. Jake’s jabs? Not bad. But your jabs? They come in the form of:
Scroll-stopping social media posts
Clever newsletters that keep you top-of-mind
Juicy blog posts or op-eds that hit harder than a right cross
A website that tells people what you do
Networking events—your 1st jab matters—arrive on time and dressed to impress
Pro Tip: Make sure to think about traditional media as well. A killer radio segment, a local newspaper feature, even a podcast guest spot? That’s retro with results.
Round 2--Channel Is Your Footwork: Muhammad Ali had legendary footwork. He didn’t just hit hard, he moved smart. In business, your channels are your footwork. Where you show up (and how) makes all the difference. Jake Paul knows this. He doesn’t just box. He tweets, posts, streams, podcasts, and pops up in your YouTube algorithm uninvited but fully monetized. That’s footwork.
You need the same hustle—but with a strategy using:
Digital Media for speed, data, and momentum
Traditional Media for scale, credibility, and “as seen on TV” clout
Owned Media like your website and email list for control and longevity
Earned Media—PR, testimonials, shoutouts—for borrowed trust
Local Visibility—banners at community events, booths at trade shows
Pro Tip: You’re not just building brand awareness, you’re building believability. And when people see you in real life, you’re not just a name on a screen, you’re the real deal. Because Channel Marketing isn’t just digital--It’s relational!
Round 3: You don’t win a match with one perfect punch. Or one LinkedIn post. Business, like boxing, rewards consistency. Jake Paul didn’t build a fight career overnight. He trained. Promoted. Repeated. That’s conditioning. In business, this is your stamina play.
Stay in front of your audience—online and in person—across multiple touchpoints, multiple times:
Weekly content—not random, but rhythmically relevant
Targeted drip campaigns—using emails that build the story
Retargeted ads—because your audience needs to see you more than once
Thought leadership—articles, insights, POVs that plant your brand as the authority
Pro Tip: It’s not about spamming, it’s about stamina. In boxing, stamina wins rounds. In business, consistency wins relationships and revenue.
Final Bell--Want to Win in Business? Get in the Ring: Jake Paul may not have all the boxing purists convinced, but he’s undeniably playing (and winning) his game. And that’s the lesson: You need to show up, swing smart, and stick with it.
Pro Tip: Want to win in business?
Lead with strong first impressions—they're all jabs that set the tone.
Dance across digital and in-person channels.
Keep hitting with consistent, meaningful contact.
Because in today’s crowded ring, the winners aren’t the loudest, they’re the ones who connect across all touchpoints with clarity, purpose, and style.
Ready for a strategy that hits harder and lasts longer? Email me at debbieg@bizmadeez.com and let’s build your winning game plan. And, yes, I’m willing to go the distance. 😊
Comments