Debbie Goldfarb
Survival Strategy for Your Small Business Amid a High Inflation Environment
“60 may be the new 40 but the 100-dollar bill is the new 20.” It seems these days everybody’s talking about inflation. Things are getting...
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Debbie Goldfarb
- Oct 18
- 3 min
A Look into Count Dracula: How to Create a Strategy for Brand Immortality
“There is a reason why all things are as they are.” - Dracula I’ve always loved Halloween…and why not? It’s the only holiday where I get...
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Debbie Goldfarb
- Oct 3
- 4 min
Being Queen of Something – Everything You Need to Know About Influencer Marketing
"What's a queen without her king? Well, historically speaking, more powerful." Like most people I’ve been obsessed with the British Royal...
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Debbie Goldfarb
- Sep 5
- 4 min
8 Little Changes Business Owners Can Do To Make a Big Difference in the Fight Against Climate Change
I admit I buy a lot of stuff that I don’t really need… except emotionally, a.k.a. retail therapy. But with everyone talking about climate...
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Debbie Goldfarb
- Aug 11
- 3 min
Metaverse: What the Buzz is All About
“Virtual reality is the first step in a grand adventure into the landscape of the imagination.” -Frank Biocca To a stereotypical boomer...
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Debbie Goldfarb
- Jul 27
- 3 min
Another Mall Bites the Dust – How to Survive the American Retail Apocalypse
“Whoever said that money can’t buy happiness simply didn’t know where to shop.” Some of my most vivid childhood memories were...visiting...
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Debbie Goldfarb
- Jul 5
- 3 min
It's the end of free money, now what? Financing strategies to get capital for your small business.
Money doesn't grow on trees. Trust me as a kid I checked each tree in our backyard. So, growing up, me and my sister got a tiny...
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Debbie Goldfarb
- May 23
- 3 min
Qualities of relevant brands, and why it matters now more than ever
"We have to keep transforming ourselves to stay relevant for the future.”- Maurice Levy Bob Dylan sang about it in his anthem in 1964…...
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Debbie Goldfarb
- May 4
- 3 min
The Big Quit, And How to Keep and Attract Talent for your Small Business
“I’m quitting to pursue my dream of not working here!” Back in the day when I had a corporate job at various financial service &...
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Debbie Goldfarb
- Mar 28
- 3 min
6 Smart Business Moves to Help you Navigate the Current Economic Crisis
March Madness is here. Fortunately, I’ve warmed up by being mad all February.” Beware the Ides of March! The 15th day of March may have...
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Debbie Goldfarb
- Feb 28
- 4 min
Does age really matter when it comes to brands?
“I finally figured out what I wanted to be when I get older… younger.” I hated being a kid! I have spent most of my childhood life...
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Debbie Goldfarb
- Feb 14
- 3 min
The Power of Positive Thinking — Being Optimistic in Challenging Times
“We are all in the gutter but some of us are looking at the stars.” — Oscar Wilde Ever wonder why some people immediately see the bright...
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Debbie Goldfarb
- Jan 28
- 3 min
What color of underwear will you be wearing? And the things we do for luck in business.
“Panties not best thing on earth but next to best thing on earth.” — Chinese Proverb I’m not typically a believer but just in case the...
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Debbie Goldfarb
- Dec 21, 2021
- 2 min
Dear Santa, here goes my grown-up Christmas list 2021
“Christmas is just like a day in the office. You do all the work and the fat guy in a suit gets all the credit.” Christmas is so much...
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Debbie Goldfarb
- Dec 10, 2021
- 3 min
Marketing on traditions — making the most out of the most wonderful time of the year
“Dear Santa, just leave your credit card under the tree.” Thanksgiving brings with it the beginning of holiday celebrations. And this...
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Debbie Goldfarb
- Nov 10, 2021
- 3 min
Think you’re cut out for entrepreneurship? Take this quiz.
“Dear pessimist, optimist and realist, while you guys were arguing if the glass is full or empty, I sold the glass. Sincerely,...
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Debbie Goldfarb
- Oct 20, 2021
- 3 min
The Horrors of the Global Supply Chain Crisis and How to do Business in the Midst of it
“We make up horrors to help us cope with the real ones.” — Stephen King Halloween being my favorite of all holidays is just around the...
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Debbie Goldfarb
- Oct 11, 2021
- 2 min
7 F’s of Marketing — when the old marketing mix models don’t work anymore.
You see a gorgeous girl at a party. You go up to her and say, “I’m rich. Marry me.” That’s marketing! If only my Marketing professor in...
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Debbie Goldfarb
- Sep 30, 2021
- 3 min
How Storytelling in Marketing Can Lead to a Happy Ever After for your Brand
“No matter what you do your job is to tell your story.” — Gary Vaynerchuck My grandma was a great GIN player. While playing my grandma...
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Debbie Goldfarb
- Sep 14, 2021
- 3 min
The Power of Being Coachable (and how to improve on it)
“If at first you don’t succeed… try doing what your coach told you to do the first time.” My dad was a stubborn man. One time, my mom was...
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