Debbie Goldfarb

Here's a confession... Until recently, I wasn't much of a soccer fan. Sure, I'd watch a game here and there. But with all the excitement surrounding the FIFA World Cup 2026 being hosted right here in North America, I've found myself paying more attention. And the more I watch, the more I realize something: Winning teams aren't built around one superstar. They're built around teamwork and an integrated and coordinated strategy. The goalkeeper, defenders, midfielders, forwards, and coaches all...

(And Why Your Marketing Might Be Missing the Moment) Let me ask you something… Now that Coachella just wrapped-- have you noticed what happened? Because it’s kind of wild. Coachella has very clearly recovered from its post-pandemic ticket sales slump. And not just recovered… thrived. Secondary-market wristband prices were already out of control — even before the lineup was announced. And then? Add a little buzz from Justin Bieber… and things escalated even faster. And here’s where it gets...

So… like most Angelenos, I was ridiculously excited when Los Angeles landed the 2028 Olympics. I already had my fantasy Olympic experience mapped out: swimming, overpriced snacks, emotionally questionable parking decisions, and the full "I survived LA traffic for this?" experience. Then Olympic ticket registration opened. And suddenly, attending the Games started feeling less like an international sporting event... and more like surviving a dystopian reality show. First came the registration....