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Ever feel like business is a maze? I've been there!
Jump into my treasure trove of hands-on insights, straightforward strategies, and no-nonsense takes on the entrepreneurial world. Whether you're starting out or looking to refine your business dance, my blog has the groove to guide you.
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Heroes among us — everyday people
“I am Wonder Woman… I wonder where I left my keys, how I put weight on, where I put my phone. I often wonder why I wonder.” Iused to...
Debbie Goldfarb
Nov 14, 20202 min read
Reinventing Professional Sports in the Covid-19 Era… your business should too
Sports are deeply entrenched in our American culture and psyche. Long before the first Super Bowl, we were fanatical about competitive...
Debbie Goldfarb
Oct 31, 20204 min read
What Halloween can teach us about how to deal with uncertain times
“Halloween… the only time of year the cobwebs in my house look like they are supposed to be there.” Being from the Midwest and all — I...
Debbie Goldfarb
Oct 29, 20203 min read
E-commerce: 10 proven ways to succeed in it
“Online shopping, because it’s frowned upon to be in a store with no bra, sweatpants, and a glass of wine.” The global pandemic and...
Debbie Goldfarb
Oct 13, 20202 min read
A Look into the Past: How Advertising and Marketing has Evolved through the Years
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but no one else does.” — Steuart...
Debbie Goldfarb
Sep 28, 20203 min read
Pizza is actually good… marketing
“Yesterday I really wanted pizza. Today I am eating pizza. Follow your dreams!” I don’t know about you but all the stress of staying...
Debbie Goldfarb
Sep 15, 20203 min read
The Ultimate Guide to Conquering Technophobia
“Life was so much easier when apple and blackberry were just fruits.” I know of family and friends who are still reminiscing back to the...
Debbie Goldfarb
Sep 7, 20202 min read
Welcome to Harry Potter’s forbidden journey ride of your life
“No good sittin’ worryin’ about it. What’s comin’ will come, an’ we’ll meet it when it does.” — Hagrid I don’t know about you — but our...
Debbie Goldfarb
Aug 27, 20203 min read
Why we love Don Draper? (and you should too)
“Change is neither good or bad, it simply is.”— Don Draper, Mad Men Season 3 Ep 2 … It can be greeted with terror or joy — tantrum that...
Debbie Goldfarb
Aug 21, 20202 min read
The New Normal in Networking for Business
"Going out in public now is like having unprotected sex. Sure, they look fine… but you never know who they’ve been with." We live in a...
Debbie Goldfarb
Aug 12, 20203 min read
Customer experience — how it will change in the new normal
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new. “ — Socrates. While we haven’t...
Debbie Goldfarb
Aug 3, 20202 min read
How to Pivot Your Business to Digital Marketing
“If your business isn’t on the internet, then your business will be out of business.” — Bill Gates As businesses try to be resilient...
Debbie Goldfarb
Jul 22, 20203 min read
7 things to do as your business slows down
As businesses continue to struggle with ongoing restrictions or reopening in the new mask-wearing, social-distancing, heavy disinfecting...
Debbie Goldfarb
Jul 10, 20202 min read
6 WAYS TO FOSTER INNOVATION THROUGH DIVERSITY AT WORK
“Racism, because it favors color over talent, is bad for business.” – Steven Pinker Diversity can take many forms, from culture and...
Debbie Goldfarb
Jun 27, 20202 min read
5 Ways for Brands to Lead in Times of Uncertainty
Our businesses may either be badly impacted by the crisis or deemed essential and are trying to cope with the challenges. In any case,...
Debbie Goldfarb
May 20, 20201 min read
Are you ready to get back to business?
For your guidance, we wanted to share California Governor Newsom's 4 stages of easing the stay-at-home order and resumption of...
Debbie Goldfarb
May 1, 20201 min read
9 iconic brands that launched during a crisis
As business owners we can't help but feel anxiety in these uncertain times. Revisiting the past, take comfort in knowing that these...
Debbie Goldfarb
Apr 27, 20201 min read
Marketing in the COVID-19 era
Marketing and branding strategies for your business to survive the corona virus crisis.
Debbie Goldfarb
Apr 14, 20202 min read
Small Business Relief Programs. Which one is right for me?
SBA relief programs for small businesses made simple.
Debbie Goldfarb
Apr 10, 20201 min read
Debbie Goldfarb
Mar 25, 20200 min read
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