E-commerce: 10 proven ways to succeed in it
“Online shopping, because it’s frowned upon to be in a store with no bra, sweatpants, and a glass of wine.”
The global pandemic and lockdown have pushed consumers in unprecedented waves towards online shopping and it goes without saying that the power of e-commerce has grown in leaps and bounds. With the huge shifts it is expected that e-commerce will continue to grow in strength and shape the future of retail business.
Thus, creating a marketing strategy for ecommerce is vital for businesses. And this time around, the goal is not just to get more sales but also make the customer experience better, improve brand awareness, and build a lasting relationship with customers.
Here’s a few proven ways to doing e-commerce
1) Content marketing — Create and share content that has value to your audience. Compelling content attracts attention, builds interest, and starts conversations. In the process it creates a sustainable communication between a business and its customers.
2) Website optimization — your website should have a simple and easy to navigate layout, high-quality images, easy-to-read language, and a clear call-to-action to add to the customer experience.
3) Search Engine Optimization — refine your site with the right keywords, headlines, and content to increase visibility and help people find the products that you offer when they use a search engine.
4) Email marketing — it is one of the most effective way to reach out and stay in touch with your customers. With new automation tools, this process has become easier and quicker.
5) Website content — ensure that the content you create, text, video, infographics, images aligns with your brand priorities, brand image and mission.
6) Mobile optimization — 90% of users make purchasing decisions through their mobile device. Therefore, creating a mobile-friendly ecommerce experience is essential.
7) Social media marketing — social media platforms allows you to share content, engage with your customers consistently and build a brand that becomes recognizable over time.
8) Pay-per-click marketing (PPC) is a three-fold campaign that combines ads, promotions, and landing pages. Because paid ads are displayed at the top of searches it is no surprise that searchers click on paid search ads than any other form of digital advertising.
9) Multi-platform presence — If you want people to choose your ecommerce business over others, you need to be present on a ton of different platforms.
10) Retargeting — track those who spent time on your website and the products that interest them. Connect with them with a simple ad to bring them back to your site and make a purchase.
“What we do know now is that the ‘e’ in e-commerce doesn’t stand for ‘easy’.” But it is, and may be the only way to go for retail businesses as we move forward in the new normal.
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