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Ever feel like business is a maze? I've been there!
Jump into my treasure trove of hands-on insights, straightforward strategies, and no-nonsense takes on the entrepreneurial world. Whether you're starting out or looking to refine your business dance, my blog has the groove to guide you.
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From 'Terminator' to Today: The Evolution of AI and Why It Matters to Your Business
Unless you've been living under a rock, you must be familiar with 'The Terminator'. For me, the moment I first laid eyes on that...

Debbie Goldfarb
Jul 10, 20233 min read


The Minority Report Revisited: Standing With Asian-Owned Businesses Amidst Rising Hate
“I get the worst compliments all the time. ‘Oh you’re Asian? I love orange chicken.” – Jo Koy Five years ago, the release and subsequent...

Debbie Goldfarb
May 23, 20233 min read


Beyond the Watch: Timeless Advice for Success in Business
“Don’t watch the clock; do what it does. Keep going.” – Sam Levenson At a meeting I had last week, it was interesting to find most...

Debbie Goldfarb
May 8, 20234 min read


From Chick to Icon: Branding Lessons from my favorite Peeps
"Peeps are like friends - they come in all shapes, sizes, and colors, and they always make life a little sweeter." - Unknown Spring marks...

Debbie Goldfarb
Apr 7, 20233 min read


Uncovering Hidden Treasures: Essential Tools for Market Research
"Research is formalized curiosity. It is poking and prying with a purpose.” – Zora Neale Hurston Maybe I was an archaeologist in my past...

Debbie Goldfarb
Mar 28, 20234 min read


Investing in Women: Supporting Female Entrepreneurs for a Better Future
Just a woman? Oh, hell no! Women are not “just” anything. In fact, we’re badass. From Abigail Adams to Susan B. Anthony, Sojourner Truth...

Debbie Goldfarb
Mar 17, 20233 min read


Breaking Barriers: Resources and Support for Black Entrepreneurs
"Every dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the...

Debbie Goldfarb
Feb 27, 20234 min read


A Look into the Future: Top 9 retail trends that will change how we shop
"There’s a reason why the windshield is bigger than the rearview mirror. Where you are going is more important than where you’ve been.” -...

Debbie Goldfarb
Jan 23, 20233 min read


Survival Strategy for Your Small Business Amid a High Inflation Environment
“60 may be the new 40 but the 100-dollar bill is the new 20.” It seems these days everybody’s talking about inflation. Things are getting...

Debbie Goldfarb
Nov 29, 20222 min read


A Look into Count Dracula: How to Create a Strategy for Brand Immortality
“There is a reason why all things are as they are.” - Dracula I’ve always loved Halloween…and why not? It’s the only holiday where I get...

Debbie Goldfarb
Oct 18, 20223 min read


Being Queen of Something – Everything You Need to Know About Influencer Marketing
"What's a queen without her king? Well, historically speaking, more powerful." Like most people I’ve been obsessed with the British Royal...

Debbie Goldfarb
Oct 3, 20224 min read


8 Little Changes Business Owners Can Do To Make a Big Difference in the Fight Against Climate Change
I admit I buy a lot of stuff that I don’t really need… except emotionally, a.k.a. retail therapy. But with everyone talking about climate...

Debbie Goldfarb
Sep 5, 20224 min read


Metaverse: What the Buzz is All About
“Virtual reality is the first step in a grand adventure into the landscape of the imagination.” -Frank Biocca To a stereotypical boomer...

Debbie Goldfarb
Aug 11, 20223 min read


Another Mall Bites the Dust – How to Survive the American Retail Apocalypse
“Whoever said that money can’t buy happiness simply didn’t know where to shop.” Some of my most vivid childhood memories were...visiting...

Debbie Goldfarb
Jul 27, 20223 min read


It's the end of free money, now what? Financing strategies to get capital for your small business.
Money doesn't grow on trees. Trust me as a kid I checked each tree in our backyard. So, growing up, me and my sister got a tiny...

Debbie Goldfarb
Jul 5, 20223 min read


Qualities of relevant brands, and why it matters now more than ever
"We have to keep transforming ourselves to stay relevant for the future.”- Maurice Levy Bob Dylan sang about it in his anthem in 1964…...

Debbie Goldfarb
May 23, 20223 min read


The Big Quit, And How to Keep and Attract Talent for your Small Business
“I’m quitting to pursue my dream of not working here!” Back in the day when I had a corporate job at various financial service &...

Debbie Goldfarb
May 4, 20223 min read


6 Smart Business Moves to Help you Navigate the Current Economic Crisis
March Madness is here. Fortunately, I’ve warmed up by being mad all February.” Beware the Ides of March! The 15th day of March may have...

Debbie Goldfarb
Mar 28, 20223 min read


Does age really matter when it comes to brands?
“I finally figured out what I wanted to be when I get older… younger.” I hated being a kid! I have spent most of my childhood life...

Debbie Goldfarb
Feb 28, 20224 min read


The Power of Positive Thinking — Being Optimistic in Challenging Times
“We are all in the gutter but some of us are looking at the stars.” — Oscar Wilde Ever wonder why some people immediately see the bright...

Debbie Goldfarb
Feb 14, 20223 min read
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