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Blog: Blog2
  • Writer's pictureDebbie Goldfarb

‘It's a Wonderful Life' in Business: The Joy of Social Entrepreneurship

Updated: Dec 3, 2023

“All you can take with you is that which you’ve given away.” – on George Bailey’s wall.

Holiday season at my place means hot cocoa, twinkling lights, and our favorite tradition – cozying up for a movie. Among my favorites as a child was 'It's a Wonderful Life.' Watching George Bailey's heartwarming journey always sparks a thought: What if business could be a force for good, just like George's life-changing deeds in Bedford Falls?

Discovering the George Bailey in Every Entrepreneur

Social entrepreneurship is like stepping into George Bailey's shoes. It's about weaving profit with purpose, and business with benevolence, creating a tapestry of positive impact that extends far beyond the bottom line.

A Kaleidoscope of Social Ventures

From community-focused cooperatives to socially responsive giants, the world of social entrepreneurship is as varied and vibrant as Bedford Falls' townsfolk:

  • Cooperatives: Grassroots, community-led solutions.

  • Social Firms: Inclusive businesses for all.

  • Socially Responsive Companies: Big players with even bigger hearts.

The Bedford Falls Bonanza: Why Social Entrepreneurship Matters

George Bailey showed us the ripple effect of kindness. Social entrepreneurship does the same for business:

  • Elevate communities and create legacies.

  • Align what you do with what you believe.

  • Foster an environment of joy and fulfillment.

Present-Day George Baileys: Brands and Entrepreneurs with Heart

  • TOMS and Founder Blake Mycoskie: Their one-for-one donation model made purchasing their iconic canvas shoes an act of charity. The brand has since evolved from its original one-for-one model to a new commitment, allocating at least one-third of annual net profits to grassroots organizations.

  • Warby Parker: Renowned for their online eyewear store, they are equally recognized for their 'buy a pair, give a pair' program. Additionally, through their Pupils Project, they provide children in the U.S. with access to vision care and free glasses.

  • FIGS: Since its inception, FIGS has been donating scrubs to healthcare professionals in resource-poor countries.

  • Bill Drayton, Founder of Ashoka: Innovators for the Public – a non-profit organization committed to identifying and supporting social entrepreneurs worldwide. To date, they have aided over 500 social entrepreneurs.

  • Muhammad Yunus, Founder of Grameen Bank: This institution offers microfinancing and small loans, primarily to women, to alleviate poverty. To date, Grameen Bank has extended loans to 9.5 million people.

Building Your Bedford Falls: A Guide to Social Entrepreneurship

  1. Find your cause. Delve deep to identify a cause you're passionate about. It should resonate with your personal values and experiences. This cause becomes the core around which your business revolves, whether it's environmental sustainability, education, or health equity.

  2. Innovate for impact. Think creatively about how your product or service can contribute positively to your chosen cause. This might mean developing sustainable products, offering services to underserved communities, or creating employment opportunities for marginalized groups.

  3. Strategize your story. Your business plan should not just focus on financials but also on the social impact. Clearly define your goals, target audience, and the social problem you're addressing. Also, plan how you'll measure the social impact of your business.

  4. Test the waters. Before going full-scale, test your concept. This could be through a pilot program, a minimal viable product, or market research. Feedback from this phase is crucial to refine your approach and ensure there is a demand for what you’re offering.

  5. Fund your dream. Explore diverse funding options like grants, crowdfunding, impact investing, or traditional financing. Each has its merits and challenges, so choose the one that aligns with your goals and values. Remember, transparency about how funds will be used can build trust with potential investors or donors.

  6. Spread the joy. Marketing a social enterprise goes beyond selling a product or service; it's about telling a story that connects with people on an emotional level. Utilize storytelling in your marketing, highlighting the impact of your work. Engage with your community through social media, events, and partnerships.


As we reflect on the lessons from 'It's a Wonderful Life,' remember that your business can be a powerful tool for change. By finding your cause, innovating for impact, strategizing your story, testing your concept, securing funding, and effectively marketing your mission, you can build a business that not only thrives financially but also makes the world a little brighter.


Eager to make your business a beacon of social good this holiday season and beyond? Email me at and let's sprinkle some of that George Bailey magic into your entrepreneurial journey.

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