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Ever feel like business is a maze? I've been there!
Jump into my treasure trove of hands-on insights, straightforward strategies, and no-nonsense takes on the entrepreneurial world. Whether you're starting out or looking to refine your business dance, my blog has the groove to guide you.
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Super Bowl Marketing for your small business
“Are you ready for some football?” This time on Sunday, my favorite “F” word — will be football. The big game will be underway and played...
Debbie Goldfarb
Feb 3, 20214 min read
Market segmentation: Generations at a glance
“It’s weird being the same age as old people.” I was catching up with a longtime friend on Zoom recently and he said to me… “I’m 40 but I...
Debbie Goldfarb
Jan 18, 20214 min read
Believe it or not! Bizarre facts that everyone should know about
“Facts sometimes have a strange and bizarre power that makes their inherent truth seem unbelievable.” — Werner Herzog I am an avid...
Debbie Goldfarb
Dec 31, 20203 min read
My grown-up Christmas list for 2020
ear Santa, I’ve been good all year. Most of the time. Once in a while. Never mind, I’ll buy my own stuff.” I know I’m past the age of...
Debbie Goldfarb
Dec 23, 20202 min read
What not to do in branding
“Branding is so much more than what people see. It’s about how you make them feel.” — Kimberly Haydn Did you know that there are 30.2M...
Debbie Goldfarb
Dec 14, 20203 min read
An introvert’s guide to be successful in business
“Turns out my normal life is called “quarantine”. The only difference is I’m out of toilet paper now.” I don't know about you, but every...
Debbie Goldfarb
Nov 28, 20203 min read
Reinventing Thanksgiving: celebrate tradition with a twist
“Gratitude helps us to see what’s there, instead of what isn’t.” There’s always something to be thankful for. Despite the COVID-19 rates...
Debbie Goldfarb
Nov 21, 20202 min read
Heroes among us — everyday people
“I am Wonder Woman… I wonder where I left my keys, how I put weight on, where I put my phone. I often wonder why I wonder.” Iused to...
Debbie Goldfarb
Nov 14, 20202 min read
Reinventing Professional Sports in the Covid-19 Era… your business should too
Sports are deeply entrenched in our American culture and psyche. Long before the first Super Bowl, we were fanatical about competitive...
Debbie Goldfarb
Oct 31, 20204 min read
What Halloween can teach us about how to deal with uncertain times
“Halloween… the only time of year the cobwebs in my house look like they are supposed to be there.” Being from the Midwest and all — I...
Debbie Goldfarb
Oct 29, 20203 min read
E-commerce: 10 proven ways to succeed in it
“Online shopping, because it’s frowned upon to be in a store with no bra, sweatpants, and a glass of wine.” The global pandemic and...
Debbie Goldfarb
Oct 13, 20202 min read
A Look into the Past: How Advertising and Marketing has Evolved through the Years
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but no one else does.” — Steuart...
Debbie Goldfarb
Sep 28, 20203 min read
Pizza is actually good… marketing
“Yesterday I really wanted pizza. Today I am eating pizza. Follow your dreams!” I don’t know about you but all the stress of staying...
Debbie Goldfarb
Sep 15, 20203 min read
The Ultimate Guide to Conquering Technophobia
“Life was so much easier when apple and blackberry were just fruits.” I know of family and friends who are still reminiscing back to the...
Debbie Goldfarb
Sep 7, 20202 min read
Welcome to Harry Potter’s forbidden journey ride of your life
“No good sittin’ worryin’ about it. What’s comin’ will come, an’ we’ll meet it when it does.” — Hagrid I don’t know about you — but our...
Debbie Goldfarb
Aug 27, 20203 min read
Why we love Don Draper? (and you should too)
“Change is neither good or bad, it simply is.”— Don Draper, Mad Men Season 3 Ep 2 … It can be greeted with terror or joy — tantrum that...
Debbie Goldfarb
Aug 21, 20202 min read
The New Normal in Networking for Business
"Going out in public now is like having unprotected sex. Sure, they look fine… but you never know who they’ve been with." We live in a...
Debbie Goldfarb
Aug 12, 20203 min read
Customer experience — how it will change in the new normal
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new. “ — Socrates. While we haven’t...
Debbie Goldfarb
Aug 3, 20202 min read
How to Pivot Your Business to Digital Marketing
“If your business isn’t on the internet, then your business will be out of business.” — Bill Gates As businesses try to be resilient...
Debbie Goldfarb
Jul 22, 20203 min read
7 things to do as your business slows down
As businesses continue to struggle with ongoing restrictions or reopening in the new mask-wearing, social-distancing, heavy disinfecting...
Debbie Goldfarb
Jul 10, 20202 min read
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