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Ever feel like business is a maze? I've been there!

Jump into my treasure trove of hands-on insights, straightforward strategies, and no-nonsense takes on the entrepreneurial world. Whether you're starting out or looking to refine your business dance, my blog has the groove to guide you.

Let's make business feel easy, one post at a time!

Things I Learned from my Mom about Business

Debbie Goldfarb

May 7, 20213 min read

Things I Learned from my Mom about Business

"Sometimes I open my mouth and my mother comes out." It has been close to a year since my mom passed away. She died from COVID in a...

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What the Milkman Can Teach us about Customer Experience

Debbie Goldfarb

Apr 13, 20214 min read

What the Milkman Can Teach us about Customer Experience

“Funny how the new things are the old things.” — Rudyard Kipling I have so many fond memories growing up growing up in the St. Louis...

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The Minority Report — Why We Should Support Asian-owned Business in the U.S.

Debbie Goldfarb

Mar 26, 20213 min read

The Minority Report — Why We Should Support Asian-owned Business in the U.S.

“I get the worst compliments all the time. ‘Oh! You’re Asian? I love orange chicken.” — Jokoy Only three years ago, when the movie Crazy...

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March Madness and What it Can Teach us About Business

Debbie Goldfarb

Mar 13, 20214 min read

March Madness and What it Can Teach us About Business

“As you know, madness is like gravity. All it takes is a little push.” — Joker The month of March brings a curious ailment across the...

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How to pivot your business to success in 2021

Debbie Goldfarb

Mar 3, 20214 min read

How to pivot your business to success in 2021

“Change is not a four-letter word… but often your reaction to it is!” Last Saturday night — I was surfing the channels looking for late...

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Valentine’s version 2021-how consumption will change in the time of COVID

Debbie Goldfarb

Feb 10, 20212 min read

Valentine’s version 2021-how consumption will change in the time of COVID

“Cupid rhymes with stupid!” I must admit that I am a sucker for everything romantic… in the movies, that is. I’ve watched Pretty Woman...

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Super Bowl Marketing for your small business

Debbie Goldfarb

Feb 3, 20214 min read

Super Bowl Marketing for your small business

“Are you ready for some football?” This time on Sunday, my favorite “F” word — will be football. The big game will be underway and played...

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Market segmentation: Generations at a glance

Debbie Goldfarb

Jan 18, 20214 min read

Market segmentation: Generations at a glance

“It’s weird being the same age as old people.” I was catching up with a longtime friend on Zoom recently and he said to me… “I’m 40 but I...

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Believe it or not! Bizarre facts that everyone should know about

Debbie Goldfarb

Dec 31, 20203 min read

Believe it or not! Bizarre facts that everyone should know about

“Facts sometimes have a strange and bizarre power that makes their inherent truth seem unbelievable.” — Werner Herzog I am an avid...

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Debbie Goldfarb

Dec 23, 20202 min read

My grown-up Christmas list for 2020

ear Santa, I’ve been good all year. Most of the time. Once in a while. Never mind, I’ll buy my own stuff.” I know I’m past the age of...

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Debbie Goldfarb

Dec 14, 20203 min read

What not to do in branding

“Branding is so much more than what people see. It’s about how you make them feel.” — Kimberly Haydn Did you know that there are 30.2M...

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An introvert’s guide to be successful in business

Debbie Goldfarb

Nov 28, 20203 min read

An introvert’s guide to be successful in business

“Turns out my normal life is called “quarantine”. The only difference is I’m out of toilet paper now.” I don't know about you, but every...

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Reinventing Thanksgiving: celebrate tradition with a twist

Debbie Goldfarb

Nov 21, 20202 min read

Reinventing Thanksgiving: celebrate tradition with a twist

“Gratitude helps us to see what’s there, instead of what isn’t.” There’s always something to be thankful for. Despite the COVID-19 rates...

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Debbie Goldfarb

Nov 14, 20202 min read

Heroes among us — everyday people

“I am Wonder Woman… I wonder where I left my keys, how I put weight on, where I put my phone. I often wonder why I wonder.” Iused to...

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Reinventing Professional Sports in the Covid-19 Era… your business should too

Debbie Goldfarb

Oct 31, 20204 min read

Reinventing Professional Sports in the Covid-19 Era… your business should too

Sports are deeply entrenched in our American culture and psyche. Long before the first Super Bowl, we were fanatical about competitive...

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What Halloween can teach us about how to deal with uncertain times

Debbie Goldfarb

Oct 29, 20203 min read

What Halloween can teach us about how to deal with uncertain times

“Halloween… the only time of year the cobwebs in my house look like they are supposed to be there.” Being from the Midwest and all — I...

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E-commerce: 10 proven ways to succeed in it

Debbie Goldfarb

Oct 13, 20202 min read

E-commerce: 10 proven ways to succeed in it

“Online shopping, because it’s frowned upon to be in a store with no bra, sweatpants, and a glass of wine.” The global pandemic and...

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A Look into the Past: How Advertising and Marketing has Evolved through the Years

Debbie Goldfarb

Sep 28, 20203 min read

A Look into the Past: How Advertising and Marketing has Evolved through the Years

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but no one else does.” — Steuart...

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Debbie Goldfarb

Sep 15, 20203 min read

Pizza is actually good… marketing

“Yesterday I really wanted pizza. Today I am eating pizza. Follow your dreams!” I don’t know about you but all the stress of staying...

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The Ultimate Guide to Conquering Technophobia

Debbie Goldfarb

Sep 7, 20202 min read

The Ultimate Guide to Conquering Technophobia

“Life was so much easier when apple and blackberry were just fruits.” I know of family and friends who are still reminiscing back to the...

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